We all know that professional photography can make a significant difference in marketing materials – both web and print – but sometimes we need just one perfect image, or we want a photo to portray an idea although it may not be something we can easily photograph within our business. An example is one of our clients who chose to enhance his web site appearance with photos of a killer whale, as well as photos of various areas of the world he does business in.

Our client’s business is Orca Strategy and his site is http://www.orcastrategy.com . Using a stock photo service like Istock Photo (http://www.istockphoto.com), we were able to get a few photos to enhance the visual appearance of the web site without having a hired photographer available to shoot these specific photos at various locations around the world.

We would always recommend hiring a photographer for your business specific photos whenever possible, but sometimes that option is not available to you, and when its not, consider a stock photography option.

This entry was posted on Monday, November 16th, 2009 at 4:31 pm and is filed under Branding, Insight & Observations. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.