We meet clients all the time that want to know what it will cost for a web site. There is never one easy answer to this question. It relates to a number of aspects that make up a web site. Today, I’d like to speak about the ‘design aspect’. Every web site needs a design. Its a visual aspect that is very important. Will it relate to your overall ‘brand’? It definitely should, but for many it doesn’t. If you have an opportunity to create a brand this is a great starting point. Choose a design that will create recognition for your business and product. If you already have a graphic designer, ask the graphic designer to work with the web designer to create a complete concept. If you don’t have a graphic designer, you may want to get one prior to planning the web site or you should discuss branding with the web designer so that the proper graphics are available at a later date when you’re ready to extend the brand.

This does not answer the question “What will a web site cost?” but it will be the first step towards considering your requirements when getting an estimate for a web site. We’ll review more considerations over the next week to help you plan a budget for your site.